<?xml version="1.0" encoding="UTF-8"?>
<!--
  Priority hierarchy
  ==================
  1.0   Homepage
  0.9   Tours listing + flagship GBR Reef Trip (activity/1)
          – highest average order value, direct online booking
  0.85  Other bookable tour pages + high-intent guide articles
          (beaver-reef-snorkelling, great-barrier-reef-mission-beach, dunk-island-day-trip
           all target queries that convert to a booking)
  0.8   POA / enquiry-only activity + remaining informational guide articles
  0.7   About
  0.6   Contact
  0.3   Legal / policy (yearly change, low crawl value)
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- ── Tier 1.0 ── Homepage ───────────────────────────────────────── -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- ── Tier 0.9 ── Tours listing + flagship tour ─────────────────── -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/activities</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <!-- Reef Trips — highest AOV ($259), direct online booking, GBR flagship -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/activity/1</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- ── Tier 0.85 ── Other bookable tours ─────────────────────────── -->
  <!-- Island Transfers $75 -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/activity/2</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <!-- Sunset Cruises $115 -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/activity/3</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <!-- Jet Boat $80 -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/activity/5</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <!-- 3hr Island Tour $150 -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/activity/6</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- ── Tier 0.85 ── High-intent guide articles ────────────────────── -->
  <!-- Targets "snorkelling Great Barrier Reef Mission Beach" — links directly to activity/1 -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/guide/beaver-reef-snorkelling</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <!-- Targets "Great Barrier Reef from Mission Beach" — primary GBR intent query -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/guide/great-barrier-reef-mission-beach</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <!-- Targets "Dunk Island day trip" — high search volume, bookable transfer product -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/guide/dunk-island-day-trip</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- ── Tier 0.8 ── POA activity + informational guides ──────────────── -->
  <!-- Private Charters — POA/enquire only, no direct booking conversion -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/activity/4</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <!-- Informational / awareness guides -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/guide/sunset-cruise-mission-beach</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.missionbeachadventures.com.au/guide/whale-watching-mission-beach</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.missionbeachadventures.com.au/guide/private-charters-mission-beach</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.missionbeachadventures.com.au/guide/jet-boat-mission-beach</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- ── Tier 0.7 / 0.6 ── Informational pages ─────────────────────── -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/about</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.missionbeachadventures.com.au/contact</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- ── Tier 0.3 ── Legal / policy pages ──────────────────────────── -->
  <url>
    <loc>https://www.missionbeachadventures.com.au/privacy</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.missionbeachadventures.com.au/terms</loc>
    <lastmod>2026-04-02T06:02:48.604Z</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

</urlset>